By Christopher Lombardo

The Keg is hoping a popular menu item, Billy Miner Pie, succeeds in ice cream form at retail. The restaurant chain has been leveraging its brand equity for 25 years in grocery stores. It first leaned into steak seasoning, then going into sauces and salad dressings used on its menus, before it “leaned in hard” into the protein category, says Dave Harris, who runs The Keg’s retail division of products.

http://strategyonline.ca/2023/04/12/the-keg-takes-one-of-its-desserts-to-the-freezer-section/